Sample Growth Audit for an Immigration Firm | SEBLEX
SAMPLE AUDIT by SEBLEX. Lantern Immigration Law is a fictional firm; every name, number, and finding here is made up to show the format. Get the real audit for your firm →
Growth Audit & Action Plan

Lantern Immigration Law (fictional sample firm) · lantern-immigration.example Immigration law, Queens, NY 2026-10-22

Families like Lantern once they find it. The site doesn't tell them what happens next, in their language, or why to trust you.

This is a sample audit for a made-up firm, so you can see exactly what a SEBLEX Growth Audit and Action Plan contains. Lantern has strong reviews and a good reputation, but the website hides both. The fastest wins are a clear next-step section in English and Spanish, reviews near the booking button, a shorter consultation form, and a follow-up for consultations that don't sign.
  • CWebsite clarityPractice areas listed, next step never explained
  • DProof and reviews4.8 stars on Google, none on the site
  • DSpanish experienceSpanish page stops after one paragraph
  • CSearch and AI visibilityRanks in English, missing in Spanish and AI answers
  • DFollow-upNothing after a consultation
  • CSocialInactive for 7 weeks

Sample audit. Every name, number, and finding is made up to show the format.

Do this firstMove No. 001

Answer "what happens next?" on the homepage, in English and Spanish

What we found
The homepage lists practice areas but never explains what happens after someone calls. The Spanish page stops after the first paragraph.
The move
Add a 4-step "What happens after you call" section under the hero, in English and Spanish, with one button: "Book a consultation."
Your first step this week
Write the 4 steps your intake team already explains on the phone.
PotentialHighSpeedFastEffortLowConfidenceHigh
Evidence s1 s2

Top 10 Ranked Moves

Ranked by impact, speed, confidence, and effort. Start at the top.

0 of 10 done
1

Answer "what happens next?" on the homepage, in English and Spanish

PotentialHighSpeedFastEffortLowConfidenceHigh
The opportunity
The homepage lists practice areas but never explains what happens after someone calls. The Spanish page stops after the first paragraph.
Why it matters
Families choosing an immigration lawyer are anxious and comparing two or three firms. The firm that makes the next step obvious usually gets the consultation.
The evidence
Homepage H1: "Experienced Immigration Attorneys Serving Queens." No process section. Spanish page: 1 paragraph, no form (s1, s2). s1 s2
The move
Add a 4-step "What happens after you call" section under the hero, in English and Spanish, with one button: "Book a consultation."
First step
Write the 4 steps your intake team already explains on the phone.
What it’s worth to youSee the evidence
2

Put your 4.8-star reviews where visitors decide

PotentialHighSpeedFastEffortLowConfidenceHigh
The opportunity
Lantern has 212 Google reviews averaging 4.8, but none appear on the website.
Why it matters
Proof from other families matters more in immigration than almost any other practice area. It's the fastest trust signal you already own.
The evidence
Google Business Profile: 4.8 stars, 212 reviews (s5). Homepage: no reviews, no rating (s1). s1 s5
The move
Add a review strip under the hero (rating, count, three short quotes, one in Spanish) and link to the full Google listing.
First step
Pick three recent reviews that mention speed or clarity and ask permission to quote first names.
What it’s worth to youSee the evidence
3

Make the consultation page mobile-friendly

PotentialHighSpeedFastEffortLowConfidenceMedium
The opportunity
The booking form has 14 fields and asks for A-number and date of entry before a consultation is even booked.
Why it matters
Most visitors arrive on a phone. Long forms asking sensitive questions early make people stop.
The evidence
Consultation page: 14 required fields, including "A-Number" and "Date of last entry" (s3). s3
The move
Cut the form to 4 fields (name, phone, preferred language, case type). Collect the rest at intake.
First step
Remove every field your team doesn't use to schedule the call.
What it’s worth to youSee the evidence
  1. 4Follow up with every consultation that didn't sign PotentialHighSpeedFastEffortLowConfidenceMedium
    The opportunity
    There is no visible follow-up after a consultation. Prospects who say "we'll think about it" hear nothing.
    Why it matters
    Many families need a few days to gather money or talk to relatives. A clear follow-up brings some of them back.
    The evidence
    No follow-up offer, email capture, or text option anywhere on the site (s1, s3). VERIFY: what happens after a consultation today? s1 s3
    The move
    Send a 3-touch follow-up: same-day summary email, day-3 text, day-10 check-in. Written in the Leads section.
    First step
    List the consultations from the last 60 days that didn't sign.
    VerifyWhat it’s worth to youSee the evidence
  2. 5Win the Spanish search your competitors are ignoring PotentialMediumSpeedMediumEffortMediumConfidenceMedium
    The opportunity
    Searches like "abogado de inmigración en Queens" show two competitors with full Spanish pages. Lantern doesn't appear.
    Why it matters
    Spanish-language searches are a separate set of results with fewer firms competing.
    The evidence
    Sample search "abogado de inmigración Queens" (s6): Riverside Immigration Group and Queens Visa Law appear; Lantern does not. s6 s2
    The move
    Build full Spanish versions of the homepage, consultation page, and the two biggest practice-area pages.
    First step
    Translate the consultation page first.
    What it’s worth to youSee the evidence
  3. 6Show your fees, or at least how they work PotentialMediumSpeedFastEffortLowConfidenceMedium
    The opportunity
    No pricing information appears anywhere. Two competitors show "flat fees from" on their sites.
    Why it matters
    Fee anxiety is the top reason families delay. A clear fee explainer reduces "we'll think about it."
    The evidence
    Riverside Immigration Group: "Flat fees from $1,500 for family petitions" (s7). Lantern: no fee information (s1). s1 s7
    The move
    Publish a one-page fee explainer: flat fee ranges by case type, what's included, payment plans.
    First step
    Write fee ranges for your three most common case types.
    VerifyWhat it’s worth to youSee the evidence
  4. 7Get Lantern into AI answers about Queens immigration lawyers PotentialMediumSpeedLonger-TermEffortMediumConfidenceMedium
    The opportunity
    When asked for immigration lawyers in Queens, our AI search sample named three firms. Lantern was not one of them.
    Why it matters
    More families now ask AI assistants for recommendations. They cite firms with clear, specific, question-and-answer content.
    The evidence
    Sample AI answer named Riverside Immigration Group, Queens Visa Law, and a legal aid nonprofit (s8). s8
    The move
    Add an FAQ page answering the 10 questions callers ask most, with FAQ schema, and keep the Google Business Profile updated weekly.
    First step
    List the 10 questions your receptionist hears most.
    What it’s worth to youSee the evidence
  5. 8Ask happy clients for referrals at the right moment PotentialMediumSpeedMediumEffortLowConfidenceMedium
    The opportunity
    There is no referral ask anywhere: not on the site, not in the review request.
    Why it matters
    Immigration clients often know other families with similar needs. A simple ask at approval time is natural.
    The evidence
    No referral page or mention (s1). Reviews mention relatives: "they also helped my brother" (s5). s1 s5
    The move
    When a case is approved, send a congratulations message with a referral card in English and Spanish.
    First step
    Create the approval message template this week.
    What it’s worth to youSee the evidence
  6. 9Fix the Instagram bio and link PotentialLowSpeedFastEffortLowConfidenceHigh
    The opportunity
    Instagram has 1,100 followers, a bio that says only "Immigration Law Firm NYC," and a link to the homepage.
    Why it matters
    A bio that says who you help and links to booking turns profile visits into consultations.
    The evidence
    Instagram @lanternimmigration.example bio (s9). s9
    The move
    Rewrite the bio (written in the Social section) and link straight to the consultation page.
    First step
    Update the bio and link today.
    See the evidence
  7. 10Post one client question a week as a short video PotentialMediumSpeedLonger-TermEffortMediumConfidenceMedium
    The opportunity
    The last Instagram post was 7 weeks ago. Competitors post short Q&A videos weekly.
    Why it matters
    Short answers to real questions build trust before the first call and feed search and AI tools.
    The evidence
    Instagram: last post 7 weeks ago (s9). Queens Visa Law posts weekly Reels (s10). s9 s10
    The move
    Record 60-second answers to common questions, in English and Spanish, once a week.
    First step
    Record the first one: "What happens at your first consultation?"
    What it’s worth to youSee the evidence

Families can't see what happens after they call

The site says who Lantern is. It never says what happens next.

  • ObservedH1: "Experienced Immigration Attorneys Serving Queens." s1
  • ObservedNo section explains the steps after a first call. s1
  • ObservedSpanish page has one paragraph and no form. s2
  • ObservedNo Google reviews or rating shown anywhere on the site. s1
  • ObservedConsultation form has 14 required fields. s3
  • InferredVisitors on phones likely abandon the form before finishing. s3

Hero makeover

What you have
Experienced Immigration Attorneys Serving Queens
Family, employment, and humanitarian immigration law.
Contact Us
Quoted from s1
What we’d do
Green cards, visas, and asylum for Queens families.
4.8 stars from 212 families. We explain every step, in English or Spanish.
Book my consultation

Why it wins: Names the cases, the place, and the proof, and tells the visitor exactly what to do.

Recommended hero, rendered

Lantern Immigration Law
Practice areasFeesReviewsEspañol
Queens, NY
Green cards, visas, and asylum for Queens families.
We explain every step, in English or Spanish.
Book my consultationSee what happens after you call
4.8 stars · 212 Google reviews · Hablamos español

Mockup of the recommended copy and structure, not a final design.

Consultations that don't sign are never contacted again

The follow-up is where most recoverable cases are.

Current path

  1. VisitorMostly on a phone
  2. Form14 fields
  3. ConsultationGood experience, per reviews
  4. Follow-upNone

Consultation follow-up

  1. Same day
    EmailSummarize and reassure
    Summary of the options discussed, the fee, and the one next step.
  2. Day 3
    TextEasy reply
    Hi [Name], it's Lantern Immigration Law. Any questions after your consultation? Reply here, in English or Spanish.
  3. Day 10
    PhonePersonal check-in
    Short call offering a payment plan if cost is the concern.

Same-day summary email

SubjectYour consultation summary and next step
PreviewEverything we discussed, on one page

Hi [Name],

Thank you for meeting with us today. Here is a summary:

Your options: [option 1], [option 2]
Our fee: [fee], with a payment plan of [plan]
Your next step: [step]

Reply to this email or text us at [number] with any questions, in English or Spanish.

Lantern Immigration Law

3 lead magnets for Lantern

Clarity Map
Family Green Card Roadmap
One page, English and Spanish, showing every step.
Checklist
Consultation Prep Checklist
What to bring and what we'll ask.
Explainer
Fee Explainer
Flat fees by case type and payment plans.

Two competitors explain more and show their fees

Fictional competitors chosen because they appear in the sample searches.

How Lantern compares

Lantern (you)RiversideQueens Visa Law
Full Spanish site✕✓✓
Fees shown✕✓◐
Reviews on site✕✓✓
Process explained✕◐✓
Weekly video✕✕✓

Fictional sample data.

No ads running; one concept to test

Start with the fee explainer as the offer.

LI
Lantern Immigration LawSponsored

Not sure what a green card case costs?

Our one-page fee explainer shows flat fees, what's included, and payment plans. In English and Spanish.

Photo of a family reviewing a one-page fee sheet at a kitchen table.
See our immigration fees, upfront
Learn More
Sample concept
Audience
Queens residents, English and Spanish speakers
Big idea
Answer the fee question before they ask
Creative direction
Photo of a family reviewing a one-page fee sheet at a kitchen table.

Instagram is quiet and the bio is generic

Small fixes, quick wins.

Profile makeover

What you have
@lanternimmigration.exampleInstagram
Immigration Law Firm NYC
lantern-immigration.example
Quoted from s9
What we’d do
@lanternimmigration.exampleInstagram
Green cards, visas & asylum for Queens families. 4.8★ from 212 clients. Hablamos español. Book a consult ↓
lantern-immigration.example/consult

3 short-video hooks

  • "The 3 documents to bring to your first consultation."
  • "What happens after we file your I-130."
  • "¿Cuánto cuesta un caso de residencia?"

How we know what we know

Every claim in this plan is tagged. Observed means we saw it directly. Inferred is a reasoned judgment. Recommended is a move to make or test. Verify this needs your internal numbers.

What we could and couldn’t see
  • This is a fictional sample. In a real audit, this section lists what we could and couldn't see, such as ad spend or internal response times.
Numbers to pull from your side
  • In a real audit, this lists the internal numbers we'd ask you to check, such as how many consultations didn't sign last quarter.
Sources (9)
  1. s1Lantern homepage (fictional) · sample
    https://lantern-immigration.example
  2. s2Lantern Spanish page (fictional) · sample
    https://lantern-immigration.example/es
  3. s3Lantern consultation page (fictional) · sample
    https://lantern-immigration.example/consult
  4. s5Google Business Profile (fictional) · sample
    https://lantern-immigration.example/reviews
  5. s6Search: abogado de inmigración Queens (fictional) · sample
    https://lantern-immigration.example/search-sample
  6. s7Riverside Immigration Group (fictional) · sample
    https://riverside-immigration.example
  7. s8AI answer sample (fictional) · sample
    https://lantern-immigration.example/ai-sample
  8. s9Instagram profile (fictional) · sample
    https://lantern-immigration.example/instagram
  9. s10Queens Visa Law (fictional) · sample
    https://queensvisa.example

What's this worth to you?

In a real audit, you put in your own numbers. These starting values are examples for a small immigration firm.

Your numbers

Example numbers for a fictional firm.

Revenue from your website today·per month, from your numbers
If you make the modeled moves··
#Move and assumptionAdded per month
1Answer "what happens next?" on the homepage, in English and SpanishMore visitors become leads: +8% to +15%. A visible next-step section and a working Spanish path usually lift consultation requests on pages with no process explained.·
2Put your 4.8-star reviews where visitors decideMore visitors become leads: +5% to +12%. Showing existing reviews near the call to action typically lifts requests where proof is missing.·
3Make the consultation page mobile-friendlyMore visitors become leads: +6% to +14%. Shorter forms usually raise completion rates, especially on phones.·
4Follow up with every consultation that didn't signMore leads become customers: +8% to +18%. A structured follow-up after consultations typically recovers part of the prospects who stall.·
5Win the Spanish search your competitors are ignoringMore visitors: +4% to +9%. Spanish-language pages usually add qualified visits where competitors are thin.·
6Show your fees, or at least how they workMore leads become customers: +4% to +10%. Visible fee structure usually shortens decisions for price-anxious buyers.·
7Get Lantern into AI answers about Queens immigration lawyersMore visitors: +2% to +6%. Answer-ready content and consistent listings slowly raise AI and search referrals.·
8Ask happy clients for referrals at the right momentPast customers buy again: +2% to +4% of past customers per year. A timed referral ask usually brings a small, steady share of new clients from past ones.·
10Post one client question a week as a short videoMore visitors: +2% to +5%. Regular short videos slowly raise profile visits and branded searches.·

Estimates, not promises. Each move is modeled on one lever, using lift ranges we chose to be conservative. The combined figure compounds moves that affect different parts of your funnel, with diminishing returns when several moves pull the same lever, and it caps the combined lift on any one lever at 25%. Moves that are hard to price (like brand building) are left out on purpose.